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Hello and thank you for reading this page.

My name is Gene Smith and I have been a full-time Realtor since 1995. I would like to offer you my services in marketing your home to out-of-area buyers.

There are 4 reasons a home doesn’t sell: 1. Price, 2. Condition, 3. Location, 4. Lack of exposure to potential buyers.

If you believe your home is priced correctly, the condition and location is good, then the only reason your home didn’t sell is the lack of exposure to potential buyers.

Marketing of a home is very important in today’s real estate market. Most homes in this price range are bought by out-of- area buyers.

Selling a high-end home is not easy in eastern Washington. It takes more than putting your home in the local MLS, put up a sign, putting your home on a company web site and on a few other web sites. The marketing of your home must be national and international, not just local. You don’t know where the buyer for your home will come from. Coldwell Banker is one of the few truly national and international real estate companies in eastern Washington. Was your home marketed on any of the following national sites:,, and Your home was probably on some of these sites but the question is, was your agent a member of all these sites? Members get to upload 35 or more pictures and a large description about the property.

If an agent is not a member of these sites then the sites will download only the 3 line description from the MLS or no description at all and only 20 pictures or less from the MLS. Buyers want more pictures and large description about a property or they move onto the next property. Other web sites your home needs to be on are luxury home web sites that are national and international? There are certain luxury home web sites buyers use in their search for a new home. Over 80% of buyers use the Internet to search for their next home. Was your home in any real estate magazines? These magazines go all over the country in relocation packages.

The key to marketing your home is to give it maximum exposure to potential buyers all over the country, not just local. The more buyers that see your home, the better your chances are of selling your home. My marketing plan for your home consists of the following:
- I will put your home on over 100 real estate related websites to include the Coldwell Banker Previews site which is national and international. Plus I am a member of 14 additional national and international real estate related web sites.-Your home will have up to 35 pictures and up to 2,500 character description.
- I am a member of 2 national luxury home web sites and 2 additional international real estate web sites.
- I have the back cover of all 3 real estate magazines in eastern Washington and northern Idaho. Your home will be on that page.
- Last I will develop 2 searchable web pages for your home which will have pictures of every room and detailed information about your home.

The key to marketing your home is to give it maximum exposure to potential buyers all over the country, not just local. The more buyers that see your home, the better your chances are of selling your home. My marketing plan for your home consists of the following:
- I will put your home on over 100 real estate related websites to include the Coldwell Banker Previews site which is national and international. Plus I am a member of 14 additional national and international real estate related web sites.-Your home will have up to 35 pictures and up to 2,500 character description.
- I am a member of 2 national luxury home web sites and 2 additional international real estate web sites.
- I have the back cover of all 3 real estate magazines in eastern Washington and northern Idaho. Your home will be on that page.
- Last I will develop 2 searchable web pages for your home which will have pictures of every room and detailed information about your home.

No agent can guarantee they can sell your home but I can guarantee I can get your home in front of more agents and out-of-area buyers than any other Realtor in eastern Washington. If you want to increase your chances of selling your home, call or email me today. We can setup a 15 minute appointment to discuss my marketing plan for your home. Prior to listing your home, you have nothing to lose by listening to what I have to say except for more time on the market without selling your home. Call or email me today.

Gene Smith (USAF-Ret), Managing Broker

What A Seller Deserves...

A Realtor who...

1. Is Responsive.
2. Keeps Them Informed.
3. Provides Maximum Exposure To The Buying Public For Their Property.
4. Is Knowledgeable.
5. Is Successful.

Key To My Success...

1. Answering seller's phone calls & e-mails as soon as possible.
2. Keeping the seller informed about advertising, agent feedback & Internet
3. Marketing seller's property...
    - in 4+ markets (Spokane, Coeur d'Alene, Post Falls, Sandpoint and
      Tri-Cities), not just 1.
    - on the Internet (,,,, and more). The Internet sells
    - in 3 regional homes magazines.
    - on Video Pages.

4. Yes, designations do matter. Only agents without them will say it doesn't matter. The more designations a Realtor has, the more advanced education they have had in Real Estate Law and marketing of real estate. I have taken advance Real Estate courses and have a Managing Broker license. My designations are: CRB (Certified Real Estate Brokerage Manager) , CRS (Certified Residential Specialist), GRI (Graduate Realtor Institute), ABR (Accredited Buyer Representative) and e-PRO (Internet Professional). In the Spokane MLS there are between 1,600 to 1,650 Realtors. According to the local MLS only 383 Realtors have one or more designations.

My Guarantee

1. I will be responsive to you.
2. I will keep you informed on everything from advertising to feedback from other agents.
3. I will give your home more exposure to the buying public than any other Realtor in Eastern Washington or Northern Idaho. Your home will be marketed in"4+"markets (Spokane, Post Falls, Coeur d'Alene, Sandpoint and Tri-Cities), not just 1 and in all types of media. EXPOSURE creates more offers quickly, thus higher price!
4. I will keep current on the market & laws affecting the Real Estate market.
5. I do what I say I will do.
6. I am successful due to all of the above.

My Goal & Your Goal

I want to be known by my clients for delivering exceptional service. Also to sell your property with as little hassle as possible, in the shortest period of time and for the most money possible.

Did You Know

Did you know all Realtors are independent contractors? The company they are associated with has very little control over how they run their business (marketing of your property) or how they interact with their clients. They have no control over the designations a Realtor should have to keep current with the many changes in Real Estate. They have no control over the continuing education classes they should be taking to keep up with all the changes in Real Estate especially Real Estate Law. This is very important to know when selecting a Realtor.

Did you know you shouldn't blame the Real Estate company if the agent you hired to market your property provided poor service? As independent contractors, the Real Estate company provides minimum supervision and guidance. You are selecting the agent, not the company to market your property. Ensure you select the agent that will market your property to the most buyers possible.

Did you know most Real Estate offices are only open 5 days a week to answer calls from potential buyers of your home? The Coldwell Banker Tomlinson North office is open 6 days a week!

Did you know there are over 1,600 Realtors in Eastern Washington? There are about 25 Realtors that actually do a good job at marketing property. You, the seller, sets the price of your home with correct and honest information from the Realtor. Have you ever heard of buying the listing. Some Realtors will state the price of the home is higher than it really is to get the listing. They know it will have to be lowered at a later date.

I will build a web page for your property. It will include all the information about the home including room sizes and pictures of every room.
Primary or vacation home. Fabulous 6,804 sf luxury log home on 205' of waterfront. Home featured in Spokane/Coeur d'Alene Living & marketing material for Caribou Creek Log Homes. This home has everything you would want. View from every room. 4+ bedrooms (551 sf master bedroom w/walk-in closet), 3 bathrooms (lower level bathroom has a steam shower), 336 sf living room w/stone wood burning fireplace, 360 sf Chef's delight gourmet kitchen w/custom Alder cabinets, 2 sinks, Wolf gas range, 2 dishwashers, side by side refrigerator, microwave, center island, breakfast bar,  granite counter tops & built-in love seat sitting area w/view of lake and mountains.  Huge 986 sf great room w/massive stone wood burning fireplace, wet bar and surround sound. Great for entertaining. Large 442 formal dining area. There is a large craft/exercise room (16' X 42') that can be divided in a craft/exercise  room and 5th bedroom), theater/game room (20' X 20'), tile and wide plank birch flooring, Pella windows and doors, central vac, radiant floor heat, heat pump, whole house fan to bring in cool fresh air, cover deck w/radiant heated tile floor, hot tub and patio w/awesome views. Boat house, dock & sandy beach. But that is not all. There is a heated guest cabin w/1 bedroom (143 sf) and 3/4 bathroom. For the person who wants a large garage there is a 1,612 sf, 5+ car heated garage. Own your own gated, fenced, private estate. This piece of paradise can be your next home.

If a Realtor can market your property and give it more exposure to the buying public than I can, hire that Realtor.

IF NOT, give me a call at 509-217-3380 or e-mail me at

Has your lawn grown up around that "For Sale" sign? Have the wasps moved into the lock box on your front door? Did you just receive an invitation to your real estate agent's retirement party? If so, chances are your home sale fizzled. Here are the six most-common reasons why homes don't sell and what you can do about it.

1. Your home is overpriced.

Optimistic home sellers love to parrot the old adage, "There's a buyer for every home." But they often leave off the qualifier: "at the buyer's price. The fact is, buyers -- not sellers -- ultimately determine the market value of a home. You can ask for the moon and set your listing price well above comparable properties in your neighborhood, but at some point it will be up to you, the seller, to accept what the buyer thinks your home is worth. Overpricing is the most common reason homes don't sell. When you ask an unrealistic price, it sets in motion a process that often works against you. Here's why: Most real estate agents, and hence most qualified buyers, will see your new listing within 30 days. If it is overpriced by as little as 5 percent, it will be duly noted and interest in your property will wane, especially if you show no intention of coming off your asking price. You likely already priced out buyers who might have qualified for financing at a more reasonable price. Even if you manage to find a buyer at your inflated asking price, the property may not appraise at that figure and the financing will fall apart. Your real estate agent may have approved or even suggested the inflated asking price to secure your listing (more on this in No. 4). Conversely, other Realtors often use overpriced properties like yours to help sell their own listings ("Here's what they are asking. Now would you like to take a second look at that first house I showed you?"). "If you have a house that really should be priced at $200,000 and you've got it listed at $260,000, you are trying to compete against homes that really are worth close to$300,000 and all of a sudden your home really is not competing well," says Jeri Fisher of Jeri Fisher Real Estate in Missoula, Mont. You want to compete with what is available out there among homes similar to yours. If your home remains on the market for too long, agents and buyers may begin to wonder if there are other, perhaps more serious reasons why it isn't selling. "It becomes shopworn, the same as a jacket hanging in the store week after week," says Fisher. People are aware that it has been on the market a long time and agents stop showing it.

2. Your home doesn't "show" well.

Your home is competing against shiny new houses in those pristine subdivisions out in the suburbs with their attractive prices, incentives and community amenities. Face it: Even the best old house needs a little makeover if it hopes to attract a qualified buyer. The good news is most of the work will be cosmetic and relatively inexpensive: a new coat of paint, a few attractive window boxes, a thorough cleaning of floors and carpets. Voila! The place may look good enough to reconsider. A good real estate agent can advise you on where your time and money are best spent. "Price and condition are two things that the seller can do something about," says Fisher. "I always give people my 'honey do' list. I think paint is probably a seller's best friend because it makes things smell fresh and look fresh. If it's time to paint, it's time to paint. It's the best return on investment."

3. You're in a bad location.

Nothing has a greater impact on your home's value than its location. Your humble abode might be worth a king's ransom were it located in Palm Beach, Aspen or San Francisco. It might even jump thousands in value just two streets over in the next (and far superior) school district. "If you're in one of the higher-ranked schools around here, you're going to add $50,000 to $100,000 to the price of the same house," according to Lenn Harley, a broker with Inc. in Maryland and Virginia. The point is, location rules in real estate. If your home's location is less than desirable, your options are somewhat limited. A good Real Estate agent will do his best to help you accentuate the positive and eliminate the negative of your circumstances, say by using foliage to screen off offensive adjoining properties or dampen traffic noise. The best way to compensate for a poor location is to reduce your asking price or offer attractive incentives such as seller financing or a lease option with rent credit.

4. You have a lousy listing agent.

Yep, they exist: Real Estate agents who mislead, misfire and misbehave. Their bad advice can cost you plenty in time, money and the sheer hassle of keeping the place show-ready 24/7. The agent from hell will allow you to overprice your home ("Here's what I can get for you if you list with me!"), not market it properly (see No. 6), fail to screen for qualified buyers, be unresponsive to interest from other agents (if they sell their own listing, they don't have to split the commission) and keep you totally in the dark throughout the process. What's more, if your agent is abrasive, arrogant or otherwise difficult to work with, other agents may not want the hassle of showing any of their listings to prospective buyers.

5. You are battling competition or market conditions.

We've all heard the terms "buyer's market" and "seller's market." In real estate, market conditions are affected by any number of external forces, some of them predictable (the weather, sort of), some of them unpredictable (the local economy, interest rates, public optimism or pessimism). In a "hot" or seller's market, homes go fast. Inventory (homes on the market) may be low, meaning less competition for you. Chances are better that you will get your asking price in a hot market; in fact, it is not uncommon to even be offered more than your listing price. But in a "flat," "cold" or buyer's market, sales slow to a trickle, inventories grow and buyers can find bargains, especially when they know the seller is motivated (i.e., paying on two mortgages). If you're trying to sell in a flat market, you're not only competing against all that vacant new construction, but against rentals as well. In this case, be prepared to settle for less than top dollar, or wait to sell until the pendulum swings once again in your favor.

6. You have ineffective marketing.

Gone are the days when an agent could simply place your listing with the local multiple listing service, hold a halfhearted open house and wait for another agent to bring forth a buyer. Today's top performers launch a multilevel marketing plan that includes listing tours for area agents, newspaper and even TV ads, weekend open houses, listing fliers and placements in local real estate publications. Computers and the Internet also have changed the face of real estate. According to the National Association of Realtors, today more than 65 percent of all home buyers use the Internet for house hunting. The best real estate agents are computer-savvy. They have your listing in color on their laptops to show clients and communicate frequently via e-mail, a particular boon when working with out-of-town buyers. Suffice it to say that if your real estate agent isn't listing your home online through the company Web site as well as with the local MLS, you may not be getting the exposure necessary to find a buyer. "There are those who just put the listing in the multiple and pray it will sell and those that put a lot of effort into marketing their listings," says Fisher. "Unfortunately, with this weird system of compensation we have, they all get paid the same, whether they know nothing or have many years of experience."

Jay MacDonald is a contributing editor based in Mississippi.
-- Updated: March 7, 2005
Gene Smith, USAF-Ret
Managing Broker